Franciacorta announced it will become the exclusive Sparkling Wine Partner of the Michelin Guide ceremonies in the U.S. for the next three years and sponsor the Sommelier of the Year Awards. Since 2021, Franciacorta has been a Destination Partner of the Michelin Guide in Italy.

Later this year, the California Michelin Guide Ceremony will kick off the collaboration. During the event, guests will be able to taste and discover the different Franciacorta. Michelin will also present an annual Award to the best sommelier in California, which Franciacorta will sponsor.