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BY: James Bayley
Franciacorta has announced its new role as the exclusive Sparkling Wine Partner for the Michelin Guide ceremonies in the United States. The partnership also includes sponsorship of the Sommelier of the Year Awards for the next three years.
Since 2021, Franciacorta has been a destination partner of the Michelin Guide in Italy. The expansion into the US market represents a significant strengthening of this relationship, as Franciacorta aims to tap into the American gastronomic scene.
SOURCE: https://harpers.co.uk/
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