Italian league sells TV rights for USA, stalemate on home market

Mar 25, 2021 500

Italian top flight football clubs on Tuesday again failed to reach agreement on the sale of domestic television rights for the next three years, but the CBS network will broadcast in the United States. Italy’s 20 Serie A clubs voted unanimously to assign CBS international audiovisual rights for the Italian championship and Coppa Italia for the period 2021-2024.

“In a strategic area like the United States of America we have increased the value of our rights by over 30 percent with a major partner like CBS,” said Lega Serie A CEO Luigi De Siervo. “This is the result of work over the last 18 months and the growing number of American owners who have decided to invest in our teams,” he added.

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SOURCE: https://www.macaubusiness.com

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