Italy's RAI network aims at U.S. market

Nov 25, 2014 1184

With its slow economy and aging population, Italy seeks strength from abroad from the nation's ambitious expatriates, successful descendants of long-ago immigrants, and fans of Italian art, food, technology and investments.

And calcio (soccer): Juventus, AC Milan, Roma, and other top clubs are the top draw among the three channels that Italy's state-owned RAI World media network beams abroad to Comcast, Verizon and DirecTV customers and other networks outside Italy, says Piero A. Corsini, RAI's chief executive.

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