Italian jeweler Marco Bicego has launched an e-commerce platform for U.S.-based consumers. Beginning this week, a newly designed interface will replace marcobicego.com, allowing shoppers to choose from the designer's full assortment. The Web site will also include a news section in order to keep fans up-to-date with brand initiatives.

To mark the new digital initiative, Marco Bicego will also launch a collection to be exclusively sold online beginning in December. The "Luce" range, launched in time for holiday shopping, will retail from $1,500 to $4,000. "The Marco Bicego brand has a very distinct aesthetic, to offer consumers an outlet where they can experience and enter into a world dedicated to the brand is so very exciting us," Bicego said in a statement.

Fonte: ICE