If on the field the sporting results that fans desired have been lacking, off the field Milan has expanded its horizons in the last season. The Rossoneri club has done so especially in North America as reported by a study conducted by Men in Blazers, the largest independent media company in North America, and YouGov, an authoritative international market research and analysis group.

The research pointed out that the via Aldo Rossi company is the driving force behind the growth of Italian soccer in the United States. According to the results produced by the study, the Rossoneri fanbase in the last season recorded 50% growth in the United States.

An achievement achieved on the one hand thanks to Milan's initiatives and work in the North American market and in part also thanks to the graft of two U.S. national team starters such as Christian Pulisic and Yunus Musah, who are among the most beloved by fans. As a result, the American public's interest in the Serie A has increased by 27%.