Millennials, sparklers drive up Italian wine sales in U.S.

Feb 12, 2014 1260

Americans are drinking more Italian wines than Italians themselves, owing to the popularity of sparkling wines from the southern European country and millennials.

Italian varieties are the top imported wine in the United States, which is the world's largest consumer market, according the Italian Wine and Food Institute.

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Source: http://uk.reuters.com

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