OUTFRONT Media Inc. announced today a partnership with the Italian National Tourist Board to illuminate the sensational experiences and attractions in Italy to spur first-time and return tourism. With picturesque scenes of nature, historical sites, local culture and more, the campaign features experience-focused themes for every type of traveler: slow tourism, active tourism and food tourism.

City dwellers and visitors alike can enjoy scenes from Italy into the month of November on buses in Boston, Los Angeles, New York, San Francisco and Washington, D.C., as well as on San Francisco's Caltrain. "When visiting Italy, many will visit the well-known cities and architecture, but our country offers a variety of great experiences of tourists that we want to share, from rolling mountains to secluded lakes," said Giovanni Bastianelli, Executive Director of the Italian National Tourist Board.