Riunite, the historic Italian wine brand and global leader for Lambrusco, reinvests in the U.S. market with an updated label and new communications campaign, “On Ice…STILL Nice!” This summer, Riunite proudly debuts new labels that seamlessly blend classic and modern elements and reinforce its position as the world’s leading Lambrusco.

Alongside the new label, Riunite invests in a new website, social media, influencer marketing, communications, and events under the campaign, “On Ice… STILL Nice!” Riunite  is recognized as one of Italy’s pioneering brands in the American market as the No. 1 imported wine in the U.S. from 1976 until 2000 and hitting its peak in 1985 with 11.5 million cases sold.