BY: Wajih Mzoughi
The internationalisation process of the AC Milan brand continues, with a particular focus on the US market. This summer, the Rossoneri participated in a significant event in the United States (the “Soccer Champions Tour 2023”), the key details of which were revealed on LinkedIn in a post authored by Halajie Barjiee. She has been responsible for the team’s corporate communication for about a year now, writes Calciomercato.com.
In total, they covered over 40,000 kilometres, making stops in iconic cities like Los Angeles and Las Vegas. During the tour, the Rossoneri played three friendly matches against top European football teams: the first against Real Madrid at the Rose Bowl in Pasadena, the second against Juventus at the Dignity Health Sports Park in Los Angeles, and the third and final match against Barcelona at the Allegiant Stadium in Las Vegas.
SOURCE: https://milanreports.com
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