Safilo and Tommy Hilfiger announce five year renewal of global eyewear licensing agreement

Aug 28, 2014 797

Safilo Group, the fully integrated Italian eyewear manufacturer and worldwide distributor, and the Tommy Hilfiger Group, one of the world's leading premium designer lifestyle brands which is wholly owned by PVH Corp. [NYSE: PVH], are pleased to announce a five-year renewal of their global eyewear licensing agreement for the exclusive design, development, production and distribution of the Tommy Hilfiger ophthalmic and sunglass collections. The agreement will run until December 31, 2020, with an optional five-year extension thereafter.

"We are very pleased to announce the early renewal of this important license, which seals the mutual trust between our two companies," said Luisa Delgado, CEO of the Safilo Group. "We have achieved excellent results to date for Tommy Hilfiger eyewear, thanks to a seamless partnership that proved particularly effective for the quality design, product development, marketing, communication and distribution of the brand."

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Source: http://www.madeinitalynow.com/

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