Smart Clothes Will Teach Americans to Dress Like Italians

Dec 26, 2015 887

by Ben Guarino

If the wearables cheerleaders are right, our closets will soon be stuffed with smart clothes. Garments are the next intelligent glasses, or, even better, the next smart watches! Never mind that the Apple watch, like Google Glass before it, is scrubbing out. If we can get over the utility hurdle, there's a cultural barrier coming up next: For smart clothes take off, we're going to have to learn to cultivate our wardrobes like Italians.

Next to the H&M and Gap junkies on this side of the pond, the average fashion-conscious Italian spends a bit more per capita on clothes. (It comes out to about 7 percent of his or her income in Italy, compared with 3 percent for the average American.) The arguably more important gap is not an expense, but quality. Data juxtaposing international wardrobes is scarce, so we'll have to make do with the old saws, which seem to cut it. The stereotype goes thusly: Italians tend to own fewer, better clothes.

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Source: https://www.inverse.com/

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