The Persistence and Damage of Negative Imagery

Apr 11, 2015 1342

by Dr. Emanuele A. Alfano

The history of anti-Italian American bias manifests a blatant bigotry for the past 100 years. Long before the entertainment media chose Italian Americans as whipping boys the American press maligned them in news reports, columns and in cartoons. With the advent of movies, radio and TV programming the incidence of Italo-bashing has worsened. A forth entity that continually smears is advertising, but the favorite media outlet to stomp Italian Americans has been TV sitcoms.

If it ended today, this very instant, these sitcom images will haunt our lives and our children's lives for decades to come. This darkened imagery will be continually be impressed on America's psyche now and for that of future generations because of one simple word, "syndication!"

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