Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and beverages with its innovative Keurig® brewing technology, and Luigi Lavazza SpA, the symbol of Italian coffee around the world, announced today that they have reached a multi-year agreement to bring the authenticity of Italy's favorite coffee, Lavazza®, to K-Cup® packs for the Keurig® hot brewing system.
The companies plan to launch Lavazza® coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup® packs for Keurig® brewers in the fall of 2014.
Source: http://www.financialmirror.com
