Valentine’s Day is celebrated around the world, but its roots are deeply Italian. The story begins with Valentine of Terni, a 3rd-century bishop born in Umbria and martyred in 269 CE under the Roman Empire. He was buried along the Via Flaminia, and February 14 marks the traditional date associated with his death. While over the centuries different legends merged around his figure, in Italy San Valentino is still remembered first as a Christian martyr, and only later as the patron saint of lovers.
According to tradition, Valentine secretly married young couples at a time when imperial authorities discouraged unions among soldiers. Another popular legend tells of a note he signed “from your Valentine,” said to be the origin of today’s romantic messages. Whether history or devotion, these stories reflect a very Italian blend of faith, storytelling, and civic pride.
In Terni, his hometown in Umbria, the celebration is not just commercial – it is civic and religious. The Basilica of San Valentino hosts solemn Masses and blessings for engaged couples. Every year in early February, dozens of couples preparing for marriage participate in a collective promise ceremony. The city promotes itself as the “City of Love,” and throughout the month organizes cultural events, concerts, art installations, and chocolate festivals. February 14 is part of a larger program that can last up to 2–3 weeks, reinforcing the bond between local identity and the saint.
Another Italian city strongly associated with romance is Verona. Around February 14, the historic center fills with heart-shaped decorations, themed markets, and evening performances. Restaurants report noticeable increases in reservations – in some areas up to 20–30% more than a typical February weekend. Many couples choose short romantic getaways, often within Italy itself, combining art cities with candlelit dinners.
Gift-giving in Italy follows a recognizable pattern. Flowers – especially red roses – remain the most popular present, followed by chocolates and jewelry. One iconic symbol is Baci Perugina, created in 1922 in Perugia. Today, roughly 500 million Baci chocolates are produced annually, each containing a small love note in multiple languages. The product represents how an Italian confection became a global emblem of romance.
Despite globalization, Valentine’s Day in Italy retains a distinct character. It is less about grand gestures and more about atmosphere – a shared meal, a passeggiata in a historic piazza, a handwritten message. Surveys suggest that around 60% of Italian couples celebrate February 14 in some way, even if modestly.
In Italy, San Valentino is not just a date on the calendar. It is a blend of Roman history, Catholic tradition, regional pride, and everyday romance – an Italian celebration that continues to evolve while honoring its ancient origins.
