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Italian historical trademarks: Margherita di Savoia

Author: Associazione Marchi storici d’Italia

Margherita di Savoia is a stunning destination in northern Apulia, nestled between the Adriatic coastline and the ancient salt pans - the largest in Europe. Thanks to this privileged setting, the air is especially pure and rich in iodine, making it ideal for respiratory wellness. With its mild climate all year long, the town is a perfect choice for a wellness-focused vacation from spring through fall.

The Margherita di Savoia Thermal Baths have been renowned for nearly a century for their salsobromoiodic mother waters and their excellent natural virgin muds, which prevent and treat numerous respiratory, musculoskeletal, and dermatological conditions, thanks to their powerful natural anti-inflammatory, draining, and detoxifying effects.

The Thermal Baths offer inhalation treatments, nasal and vaginal irrigations, mud baths with hydromassage, specialized treatments for hearing and skin, as well as post-Covid wellness programs, complete motor and respiratory rehabilitation packages, hydro-kinesiotherapy in a seaside thermal pool, physiotherapy, and postural gymnastics in the fitness center. Patients can also undergo a wide range of specialist visits, examinations, and hearing tests.

Inside the spa complex is the modern Acqua di Sale Spa, offering rituals, wellness circuits, and wonderful massages with exclusive products from the thermal cosmetic line, made with top-quality ingredients: iodine- and bromine-rich mother waters, natural salts, and detoxifying muds. The wet area features a relaxing thermal pool with hydromassage, a healthy Kneipp path alternating hot and cold thermal waters to improve leg circulation, a purifying Hammam, and other exclusive comforts for a vacation dedicated to relaxation and well-being.

Overlooking the enchanting seaside promenade - between the soft sandy beach and the salt mountains of the ancient pans - the Grand Hotel Terme di Margherita di Savoia is a four-star hotel with a panoramic restaurant serving sweet and savory local specialties and traditional Apulian dishes. The bright rooms, many with sea views, come with private balconies. Located in the heart of town, the hotel is directly connected to the Thermal Baths, with a treatment wing reserved exclusively for guests to ensure maximum comfort. Guests also benefit from the expertise of the thermal medical staff and enjoy many advantages and discounts on services.

The Margherita di Savoia Thermal Baths and the Grand Hotel Terme offer complete stay packages, combining therapeutic treatments with moments of total wellness. Programs always focus on relaxation, body care, fitness, and discovering the rich local heritage of art, history, and culture. Guided tours include the breathtaking Salt Pans, a protected natural oasis and home to pink flamingos, as well as wine and food tastings of Apulia’s finest products and cooking classes at the hotel.

For families seeking greater privacy, there’s Palazzo Novecento, a fully restored historic building belonging to the Terme group, which offers elegant seaside apartments equipped with every comfort. All the services of the Grand Hotel Terme are available upon request.

In summer, just across the pedestrian promenade, guests can enjoy the sea at Lido Terme, relaxing on comfortable sunbeds beneath white umbrellas well spaced along the golden sand. A snack bar, restaurant, and wood-fired pizzeria are open for both lunch and dinner.

Beyond its golden beaches and crystal-clear waters, Margherita di Savoia is an excellent starting point for exploring Apulia’s historical, artistic, and archaeological treasures. Nearby are fascinating cities such as Bari - the regional capital - with its Basilica of Saint Nicholas, Castle, and old town; Trani, with its magnificent seaside cathedral; Barletta, with the famous Colossus and the Swabian Castle; and Canosa di Puglia, celebrated for its Roman archaeological sites.

For nature and culture lovers, must-see excursions include the Gargano National Park, with its breathtaking landscapes and the charming towns of Monte Sant’Angelo and Vieste, or a visit to Castel del Monte, the mysterious octagonal castle built by Emperor Frederick II, now a UNESCO World Heritage Site.

Margherita di Savoia is the perfect destination for anyone seeking relaxation, wellness, and the chance to explore one of Italy’s most authentic regions.

Visit: www.termemargherita.it and www.palazzo-novecento.it

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