With fewer than 100 days remaining until the Olympic Winter Games Milano Cortina 2026, Northern Italy is already witnessing a wave of international excitement, economic anticipation, and travel momentum unlike any other recent winter season.
New insights from Visa Consulting & Analytics reveal that flight bookings and event ticket purchases made with Visa have soared, painting a vivid picture of how global enthusiasm for the Games is translating into early tourism and business growth across Italy’s host regions.
