Italy has emerged as the most attractive destination in Europe for hotel investment in 2026, confirming a strong recovery and long-term growth trend in the hospitality real estate sector. According to recent industry analysis, the country ranks first with an attractiveness index of 4.2 out of 5, ahead of the Iberian Peninsula at 4.1 and France at 3.6.
This result reflects increasing confidence among international investors, particularly institutional funds and real estate operators.