The Extraordinary Italian Taste made its way to San Francisco kicking off a year that sees - once again - Italy as one of the leading countries in the food industry. The winter edition of the Fancy Food Show came back to the West Coast and became an opportunity for companies from almost all regions of Italy to both launch their new products and showcase well-known ones to distributors and retailers amid culinary workshops, cooking sessions, and much more.

The Italian Trade Agency in New York invited to the show fifteen buyers and importers from the East Coast and the Midwest, in order to increase the opportunities for companies present at the Italian pavilion. By hosting more than fifty companies and being one of the biggest in the whole show, the Italian Pavilion proved the relevance of the US market for Italian exporters.