As Kate McKinnon awkwardly put it in a recent “Saturday Night Live” skit on the strangeness of post-pandemic socializing, after a year of home cooking and home drinking, it can feel weird to start “going to dinner again.”

Americans rediscovering life outside the home might notice something else that is just a bit unusual: Beyond the popular amaro and vermouth they remember from the Before Times, they’re likely to come across even more Italian spirits brands when they start visiting bars and restaurants again in 2021, thanks to an official Italian government program that hopes to use American bartenders and servers to reawaken interest in Italy’s booze.