After launching in January 2017, the Italian Trade Commission and Cosmetica Italia are hosting a second year of its “Beauty Made in Italy” program. The program works as a launch pad for established and emerging Italian brands to gain exposure in the U.S. market. While Italy is the sixth largest exporter of beauty products to the U.S., according to the U.S. Department of Commerce, Italian-based brands don’t have the same awareness in the U.S. as French or South Korean brands do, which is why the program is offering three different tracks for Italian brands to gain the skills and tools needed to enter the U.S.

“Italian cosmetics and beauty is one of the top 10 industries within the country,” said Meredith Kerekes, head of the U.S. beauty desk at the Italian Trade Commission. “Knowing that Italy manufactures more than 60 percent of beauty products, our goal is to reintroduce the U.S. market to Made in Italy beauty brands.”