The Val di Cembra, in Trentino-Alto Adige, is a valley characterized by breathtaking landscapes and a remarkable winemaking tradition marked by grape terraces that rise up to 900 m above sea level. The grapes grown include mainly Müller-Thurgau and Chardonnay.

The vineyards are supported by dry stone walls and represent centuries of traditional agriculture in the area. In addition to viticulture, the valley has numerous naturalistic structures, such as the Segonzano Pyramids, decidedly distinctive geological formations created by water erosion of the rock. Another point of interest is thePinè Plateau, from which several trails accessible to all depart, such as the Serraia and Piazze Lake Tour route.