If it were a brand, “Made in Italy” would be one of the most well known and renowned of the world. In fact, to be precise, it would be third after Coca Cola and Ferrari, which is, nonetheless, Made in Italy. It is the brand name of a know-how that allows us to immediately distinguish ourselves in the minds of other countries. A synonym of creativity, quality, craftsmanship, attention to detail, of knowing how and the ability to innovate, yet remaining tied to tradition, to originality, to style, and society. This is understood as an attention to human relationships which in the end, lies at the basis of what is defined as “Italian style” or the Italian way of life.