As Italy’s film and TV industry forges ahead after bearing the brunt of the pandemic in 2020, the Filming Italy — Los Angeles fest, which is a bridgehead between Italy and Hollywood, is pulling out all the stops to drive and promote the country’s restart effort.

After Filming Italy miraculously managed to hold its sister shindig as a physical edition on the island of Sardinia last summer, the upcoming March 18-21 Los Angeles event will be mostly online. But going virtual has just prompted Italian marketing guru Tiziana Rocca, a longtime Italian industry promoter, to double her efforts.