Universal Music and Frank Sinatra Enterprises presented a reading of Sinatra The Musical November 21 at the Apollo Theatre. The reading, directed by Kathleen Marshall, featured Matt Doyle as Frank Sinatra, Ana Villafañe as Ava Gardner, Phoebe Panaretos as Nancy Sinatra, Caroline Duffy Concannon as Little Nancy, Toni Di Buono as Dolly Sinatra, Mark Lotito as Marty Sinatra, and Brad Oscar as George Evans.

A video released November 22, which includes highlights from both the reading and the show's earlier U.K. premiere, also features an interview with Tina Sinatra, Frank Sinatra's daughter, who says, "Broadway is where I believe he should be, and that's what we're working toward. It feels right to me to do this. He is generational."