The former Gran Fondo Giro d'Italia series has been rebranded as simply Gran Fondo Italia, with a new lineup of events for 2014.
In 2013 the series was one of several to usher in this highly popular format of organized rides, which cater to varying skill levels. Those at the front often race to win. Those in the middle strive for personal bests. Those at the back attempt to complete the distance.
Source: http://velonews.competitor.com