Santa Monica FIAT is proud to announce it was the number one FIAT store in the country in 2013. The dealership just had its grand opening in May 2012, making 2013 the first full calendar year for the store. In spite of that, the dealer sold a record-breaking 813 new cars since January 1st. That's the highest number posted by a FIAT studio sinc...

The Spider is back and we have driven it. We were not disappointed as the new 2017 Fiat 124 Spider roadster delivered all of the top-down fun and excitement we expected and then some. Shortly that experience can be yours (affordably) at Fiat studios across the country. The last generation Fiat Spider rear-wheel drive two-seat roadster ended its lo...

Parte il primo appuntamento dell'anno del settore auto: Salone di Detroit dal 14 al 27 gennaio 2013Inaugura la nuova stagione delle esposizioni auto, l'INTERNATIONAL AUTO SHOW di Detroit previsto dal 14 al 27 gennaio. Sono circa cinquanta le novità, la rassegna aprirà sabato 19 fino al 27 tra il fermento di tutto il popolo di media che è accorso pe...

The blue and white shop floors shimmer. Machinery is spotless. Line workers in matching white and gray jackets and pants appear ready to enter operating rooms. It's nearly incomprehensible that this factory in rural southern Italy produces the Jeep Renegade and Fiat 500X for Fiat Chrysler Automobiles NV.   There are few sparks and no T-...

When it comes to Southeast Michigan — location of The Big 3, Woodward Dream Cruise, and scores classic American cars — hosting a successful Italian car meet seems like one of the more unlikely scenarios of the summer. After all, this is the home of Detroit Muscle. Not the hills of Maranello, or the shrunken roads of Turin. There's virtually no busi...

La Fiat è vicina al raggiungimento delle 100 mila 500 vendute in Nord America, target che - secondo il responsabile Fiat in Nord America Tim Kuniskis - dovrebbe essere raggiunto entro aprile o maggio, dopo la vendita iniziale di 26.290 vetture nel 2011 e di 55.600 unità l'anno scorso. A circa due anni dal lancio nella regione, ha detto Kuniskis, ''...

by Roberto Natalini   For the past few years, San Francisco has without a doubt been the West Coast city where one is most likely to spot a new Fiat 500. Between the City's narrow streets and challenging parking situation, the Fiat 500 seems the ideal vehicle, especially for those with a passion for Italian design.   Thanks to the par...

by Dan Mihalascu   Fiat is promoting the North American launch of the 500L five-seat MPV with a funny commercial that shows "how different America might have been if the Italians had invaded instead of the British." The ad is really funny, even more given the historical inaccuracies in the video. It shows some locals being alerted that the...

By Tommaso Ebhardt and David Rocks   Remember Fiat? It made its name building millions of modest cars like the tiny 500 and 600 hatchbacks in the 1960s and '70s. Sergio Marchionne wants you to forget that Fiat.   With the automaker now the full owner of U.S.-based Chrysler, Marchionne -- the chief executive officer of the group -– is...

With the shell of the new Sirmax building rising as the backdrop, city, state and company officials celebrated construction of the new manufacturing facility. Sirmax is investing $25 million and will employ 50 people with an average salary starting this year. It is the first North American manufacturing plant for the Italian based company, whi...