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For decades, Ferrero International carved out a prominent and envious niche in U.S. confections selling its iconic line of Nutella chocolate and hazelnut spread, golden wrapped Ferrero Rochers and minty Tic Tacs. But in recent years the premium candy giant has double downed on its U.S. presence through a series of high-profile deals topping $5 bill...

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We sat down with company leaders sculpting new products and market strategies for three of the Italian confectioner’s iconic names: Ferrero Rocher, Kinder and Tic Tac. The Sweets and Snacks Expo, sponsored by the National Confectioners Association, packed thousands of brands and hundreds of product launches into three days in Chicago. Not to be out...

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Nel 1964 entrava in commercio il primo vasetto di Nutella, la celebre crema spalmabile di Ferrero. Il primo barattolo uscì dalla fabbrica di Alba il 20 aprile e il prodotto riscosse un successo istantaneo. In questi 55 anni è stata celebrata in tantissimi modi, dagli omaggi nel cinema e nella musica ai francobolli personalizzati, a testimonianza de...

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Gli studenti americani imparano l’italiano esplorando la tecnologia dietro la Nutella. Dietro un prodotto popolare e stuzzicante come la Nutella c’e’ molta ricerca scientifica e tecnologia, ed è forse per questo che il gioiello di Ferrero è presente in tantissime case degli Stati Uniti. Alimentando la curiosità e l’interesse degli americani, con pa...

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Ferrero Group, the confections giant best known for Nutella and Tic Tac, will acquire a number of iconic American brands from Kellogg for $1.3 billion, the company announced on Monday. It marks the Luxembourg-based firm’s latest foray into the U.S. market. The deal encompasses Kellogg’s cookie, fruit and fruit-flavored snack, ice cream cone and pie...

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Known for iconic brands like Nutella, Tic Tac, and Ferrero Rocher, among others, Ferrero has a manufacturing facility in Sant’Angelo dei Lombardi (AV). Because Irpinia is known for its hazelnuts, Ferrero recently announced a new marketing initiative designed to celebrate the region by showcasing one of its best-tasting exports. “Progetto Nocciola I...

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Ferrero è l’azienda italiana con la maggior reputazione nel mondo. La classifica è stata annunciata dal Reputation Institute che ogni anno elenca i 100 brand con la maggiore considerazione al mondo. L’istituto ha raccolto a gennaio oltre 230 mila valutazioni individuali su un gruppo di circa 10 mila aziende nel mondo. Ferrero è prima tra le italian...

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Nutella king Giovanni Ferrero is Italy's richest man with estimated wealth of $22.4 billion putting him 39th on the Forbes rich list, the US business bible said Tuesday. Eyewear czar Leonardo del Vecchio followed him in 50th spot with $19.8 billion. Walgreen Boots CEO Stefano Pessina comes 107th, Giorgio Armani 173rd with $8.5 billion and Silvio Be...

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The Consulate General of Italy together with partners Ferrero and New York Road Runners (NYRR) announces that registration for the annual Italy Run By Nutella Cafe (5M) officially opens today, February 21st, 2019. The race, hosted to celebrate Festa della Repubblica (Italian National Day), will take place in Central Park on Sunday, June 2. Particip...

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Wedged somewhere between New Year's and Valentine's Day is a very special but little-known holiday. Feb. 5, 2019 marks the 12th annual World Nutella Day and if you're a fan of the chocolatey-hazelnut concoction you might be excited to know that there are ways to score some free Nutella to celebrate this sweet holiday. Here's how to get free Nutella...

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