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At the beginning of the 1920s, the idea of ​​"business of sport" was replacing the idea of the "sport of business". In 1920 the APFA-American Professional Football Association organized the first pro football tournament. Football, coming out of university campuses, summoned paying spectators, paid players and companies supporting the activity of th...

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After the First World War, with the increase in industrialization and well-being, the American people grew increasingly interested in entertainment and sports. The newspapers of that time often titled about the "Jazz Age" and the "Golden age of sports", in an enthusiastic race towards the '20s. Many Italian Americans, especially of second generatio...

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Forrest "Red" DeBernardi was the first Italian-American star to shine in the firmament of American basketball in the twenties (All-Conference in '22 and '23). After college, he played for 11 seasons in the National Athletic Amateur Union (AAU), collecting 7 selections for the AAU American Team. In '38, the Associated Press elected him "best center"...

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After World War II, American sports becomes a very important content for the television business, and everybody starts looking to buy sports television rights and also the market of image rights. Let's think about the commercial success of the trading cards: they were already widespread and sponsored in the early twentieth century, but after the wa...

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Joe DiMaggio was the greatest, but he was not the first neither the last; hundreds of Italian Americans and some Italians pursued like him the dream of a better life by hitting a ball. DiMaggio came in with an incredible impact on the lives of the American people, on the pages of glossy magazines: he was a modern star, the new hero of the Land of O...

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