Every year, when April comes around, Milan becomes the center of the design world thanks to the Salone Internazionale del Mobile and Fuorisalone, two of the most important events for the design addicted. Unfortunately, last April the Milan Design Week was cancelled due to Covid-19 but Fuorisalone found a new creative way to still offer its magic to...

A few weeks before the entire world stopped, the new ADI Design Museum was presented to the public in Milan. The project, born from a collaboration between the government, the Lombardy region, the municipality of Milan and ADI (Associazione per il Disegno Industriale), is located in a restored industrial building which was originally a Milanese tra...

During my time in New York City I had the pleasure to meet a talented Italian creative, Giorgia Brugnoli – or, as her friends call her, Giorgia B. Born in Rome but currently based in Brooklyn, she’s a multidisciplinary artist specializing in illustration, art direction and design.  Being born and raised in Italy, Giorgia was lucky enough to be expo...

While I was working at MoMA, Emmanuel Plat - Director of Merchandising at The Museum of Modern Art - introduced me to Fattobene. At that time, MoMA Design Store was launching the first-ever pop-up shop outside of Italy with them. As an Italian, it was such a honor to see design from our beautiful country celebrated in New York. But, what is Fattobe...

Giulia Zoavo is an Italian-born, Brooklyn-based graphic designer and illustrator. After several years spent working as a graphic designer in Italy, in 2016 she quit her job to pursue her passion for illustration. One year later she started collaborating with the creative agency Sagmeister&Walsh and moved to New York City to follow her dreams. While...

Hypersonalization has been a leading trend in the field of services, design, fashion and goods in general. Why is this happening now? Several reasons are contributing to this shift, and all seem to have been accelerated by social media and digital devices.  Empowered behavior, as consumers have a direct channel to express what, where, and when they...

UN estimated that every week, 1.5 million people move from urban areas to a city. To give you an idea of the impact this trend has, Milan (Italy) has 1.3 million inhabitants (Istat, 2017). The assumption that follows is that by 2030 there will be 43 megacities in the world. A megacity is a single metropolitan area, although it can refer to two or t...

It is not a fresh new that overall the population in the world is getting older; though the problem is common to several areas of the world when taking a closer look at regional data, Europe is leading this demographic shift. According to UN data, the continent is not only old in its incredible history, is home to the oldest population of the world...

Environmental issues connected to the use of plastic, such as marine and landfills pollution, have been trending topics since at least a year. Indeed, in Western Europe, approximately 92 kilograms of plastic per person are consumed annually and according to Forbes, globally, humans buy a million plastic bottles per minute. Scary, right? And, if you...

Some kids dream of becoming pilots of speed cars such as Ferrari, other kids, dream about designing them. I cannot say for sure that this is what Flavio Manzoni was dreaming of when he was a young boy living in Nuoro, Sardegna, but I like to think so. For sure, since a very young age Flavio’s taste was exposed and influenced by his father, an archi...