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On one hand, we celebrate major successes like the widespread promotion of Italy’s beaches through the Blue Flag awards. On the other, we face a pressing issue: overtourism, and the urgent need to protect sites of cultural and environmental value from the kind of overcrowding that not only renders them unsustainable, but risks destroying them entir...

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In Tuscany, in the beautiful province of Pisa, Casciana Terme Lari is a 'scattered municipality' that includes the picturesque villages of Casciana Terme, Lari and their small hamlets. Casciana Terme, with its renowned spa centre, and Lari, with its imposing medieval Castle and ancient village, welcome us to an authentic Tuscany waiting to be disco...

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Tucked between Tuscany and Lazio in central Italy is Umbria, a region that remains, somehow, just out of the spotlight. Often called Italy’s “green heart,” it may feel less polished and be less photographed than its more well-known neighbors, but it's no less enchanting. The little-known region was recently named Europe’s most underrated, luxurious...

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On January 14, 1968, a 6.4-magnitude earthquake hit the Belice Valley in western Sicily. In less than two days, the farming village of Gibellina—and its neighboring towns—were reduced to ruins. “All that remains is a shapeless pile of rubble, twisted beams, and crumbled walls. Reconstruction on the site will be impossible: just clearing the rubble...

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Between June and August 2025, Italy’s seaside towns are expected to welcome around 20.7 million visitors and record 110.1 million overnight stays—up 2% and 1.1% respectively compared to summer 2024. These figures represent nearly half of all summer tourism nationwide and reinforce Italy’s role as a global leader in beach tourism. In raw numbers, ar...

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Italian soccer is undergoing a significant transformation. Not only are club owners championing the integration of Italy’s natural beauty and culinary culture into the match-day experience, but Serie A is also leading the race to export league games abroad, with plans to send Milan and Como to Australia as early as 2026.  But exporting matches to t...

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Italy’s southern cities are experiencing a vibrant surge in tourism that is opening fresh economic opportunities and revitalizing communities. This growth is driven by strategic efforts to attract visitors while investing tourism revenue into local development. However, alongside this promising expansion, residents face challenges such as rising ho...

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In recent years, the desire for authentic travel experiences has grown rapidly among visitors. More and more travellers are looking to venture off the beaten track, seeking not just the postcard-perfect landmarks, but genuine connections with the territories, their traditions, and their inhabitants. Choosing to experience the real Italy means more...

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Nestled right down in the heel of Italy’s boot, Lecce is called the “Florence of the South”, known for its extravagant Baroque architecture and winding old town. With a population hovering around 95,000, Lecce is big enough to offer a bit of buzz, but small enough that you’ll quickly recognise familiar faces at your favourite pasticceria. The town...

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The Ducal Castle of Agliè is part of the Royal Residences of the Savoy, a collection of twenty-two structures created by the Savoy dynasty in the splendid setting of Piedmont between the 16th and 18th centuries. From the sumptuous palaces of Turin, the center of political power, to the magnificent residences nestled among verdant landscapes, where...

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