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Although the Pelican Hotel—located in Miami Beach’s picturesque yet tourist-heavy South Beach neighborhood—has no mention of “Diesel” in its name, it’s earned the nickname “The Diesel Hotel”—and for good reason. Its staffers wear Diesel jeans and collared, short-sleeved Diesel tops. A metallic orange-hued Diesel 1dr bag and teeny-tiny red and silve...

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Renzo Rosso makes his first trousers at the age of 15 and begins to sell the jeans made to his friends, immediately showing his entrepreneurial attitude. His first work experience takes place in the laboratory of one of the leading jeans manufacturers of the time, the one of Adriano Goldschmied; After two years, in 1978, Renzo Rosso founded, togeth...

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