WTI Magazine #41    2014 July, 30
Author : Annalisa Lospinuso for PoisonDrops.com      Translation by:

Giant symbols, an explosion of colors and logos for the new spring/summer 2015 Moschino Uomo collection, presented in London during "London Collections: Men". This is the first designed by the American stylist Jeremy Scott, who has brought with him a lot from the street & pop culture.

The irony and the desire to have fun that has always distinguished the brand translate into a thousand smiley faces, pop prints and rugby stripes printed everywhere: on tank tops, skinny trousers, shirts and even on definitely out of line tuxedos.

Sportswear goes together with very colorful evening clothes, from a yellow frac with a smiley on the back to the elegant black dress with the dollar symbol. To not take yourself too seriously.

The tribute to the consumerist society comes back, and this time Moschino winks at Coca-Cola, inventing "soda pop" styles with tastes such as lime, grape and cola, with the motto "drink Moschino."

Scott also plays with Moschino's logo, suggesting the word "fauxschino" on the bomber inspired by the historic model for MA1 riders, on the classic parka and on overalls. The monogram maxi prints decorate a particular denim washed, used for jeans and female suits with miniskirt and top. During the parade, in fact, were also presented some clothes of the spring summer 2015 women's pre-collection.

In times of the World Cup, we also find a tribute to nations, with multicolor flags printed on shorts and maxi tank tops. The accessories are a cascade of golden chains, mini-bags worn as necklaces, bags, weekend bags and baseball caps in luxury version, nylon backpacks and baby carriers with the seasonal style, hiking boots and loafers in bright yellow paint with smileys.

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