WTI Magazine #20    2014 Mar, 7
Author : Francesca Favotto      Translation by:

In the land of style and fashion, it was missing. But not anymore: the most watched fashion talent in the world has landed in Italy, on FoxLife. The first episode was aired last Wednesday. Who will be the designer of tomorrow?

The first Italian edition of the most watched and most famous talent show on fashion in the world has just begun: "Project Runway Italy". The first episode has been aired on Wednesday, February 26th at 9 pm on FoxLife. The jury is composed by Eva Herzigova, super model and presenter of the program; the designers Alberta Ferretti and Tomaso Trussardi, CEO of the homonymous fashion house. The fashion editor Ildo Damiano has the role to mentor the 12 aspiring designers in the competition, chosen between the more than three thousand who participated in the selections.

In the ten weekly episodes of the program the contestants will face a challenge that will see them involved in the creation of an outfit that respects a given topic, all within a time limit and an established budget. The creations will parade on the catwalk, in front of the jury that each week will be enriched by the presence of a different guest judge: among the hot names there'll be the model Elisa Sednaoui, the photographer Giovanni Gastel, the singer Malika Ayane, the entrepreneur Renzo Rosso, the editor of Marie Claire Antonella Antonelli and Anna Dello Russo.

The contestants who will go off topic will be eliminated, while the better creation will let its designer to gain immunity for the next test. Only three contestants will reach the final, where they will create an entire collection.

The winner will be awarded with a one year contract in the Trussardi creative office, the publication of the best works from his/her collection on the monthly fashion magazine "Marie Claire Italy" and a trip to New York during the Fashion Week in September offered by Maybelline, with exclusive access to the backstage of the most important fashion shows.