WTI Magazine #7    2013 Nov, 29
Author : Annalisa Lospinuso for PoisonDrops.com      Translation by: Alessandra Bitetti

When you are talking about upper-class white shirts, who are you thinking of? Unique and inimitable, the white shirt of Gianfranco Ferré is one of the symbolic item of Italian fashion in the world. From February 1st to June 15th 2014, at the Textile Museum in Prato, there will be an exhibition that will describe the creativity and stylistic genius of one of the leading exponents of contemporary international fashion, starting from one of his must know, "The white according to me. Gianfranco Ferré". An unmissable exhibition for fashion-lovers which will allow to get in touch with the poetic sartorial of Ferré and its innovative design, through a selection of 27 shirts among the most extraordinary created during twenty years of enterprise, and his personal drawings. (Photo Gianfranco Ferré, from the fashion house archive) 

Artistic installations and trick of volumes and transparencies will also permit to discover the stylistic evolution of the architect of Legnano during the development of a wardrobe item, so simple and yet so complex. Macro showing of fashion images and videos from the Archive of Fondazione Ferré are also in the exhibition, outlining the style development of the fashion house, from the 70s to this day.

"It's too easy to describe my white shirt – writes the designer in his notes. It's too easy to declare a love that winds like a red thread throughout my creative career". Among sketches and drawings, it will be possible to admire the silk bustier that opens like the corolla of a calla lily, the "overturned" shirt with its logical design, the simplicity and genius of a single macro neck that becomes a shirt, the light sumptuousness of the "merveilleuse" creation.

For more information about the world of Italian fashion, go to www.poisondrops.com