Dear readers of We The Italians we will be following in the footsteps of our friends Gianluigi Di Lorenzo and Carmelo Caruso founders of Kefa, on an overseas trip that will take us to the evocative SIN CITY.

In the glittering and always awake LAS VEGAS, at the gateway to the Nevada desert, from June 2 to 5, 2023 at The Venetian Expo facility was held the largest and most prestigious trade show in the United States for the jewelry industry the JCK SHOW 2023.

In 2022, JCK celebrated its 30th anniversary, welcoming more than 17,000 attendees and 1,800 exhibitors from around the world, with guests from 130 countries. In the first eleven months of 2022, according to data from the U.S. Department of Commerce, U.S. imports of Made in Italy continue to grow in all sectors of the fashion and accessories industry, with a growth rate close to 14 percent, and Kefa with its exclusive creations under the banner of the unmistakable style of Made in Italy could not miss this prestigious event.

JCK show in Las Vegas is the largest annual trade event in North America, and this year''s numbers are impressive:

- More than 2,300 exhibitors from around the world showcasing jewelry , watches, loose gemstones, equipment, supplies, technology, security and business solutions.

- More than 23,000 individual retailers in attendance

- Over 9,400 retail stores ranging from independents, majors, department stores, boutiques and galleries

- 23% of retail stores present outside the U.S.

KEFA takes part in the JCK SHOW with ICE - Agency for the promotion abroad and the internationalization of Italian companies and exhibits its products in the prestigious ITALIA pavilion positioned by the JCK organizers right at the entrance to the SHOW as a testament to the undisputed fascination there is for Made in Italy.

In a world panorama that offers so many luxury products, Made in Italy once again proves to be a driving force that attracts insiders and outsiders alike: class, style, uniqueness and attention to detail are what the whole world envies us and constantly searches for.

Gianluigi and Carmelo, founders of the Italian brand KEFA, since the first days have welcomed to their Boot many visitors including buyers, designers and industry insiders from all over the world interested in their products and their story.