How Loro Piana Became Silicon Valley’s Favorite Flex The luxury Italian fashion brand is no longer quite as understated.

Oct 18, 2023 828

BY: Jen Wieczner

When the internet recently roasted Chamath Palihapitiya for likening himself to the “man in the arena” from Teddy Roosevelt’s famous 1910 speech, the Facebook exec turned venture capitalist trolled his critics with a rack of clothing.

“I’m in the arena trying stuff. Some will work, some won’t,” Palihapitiya posted just before Labor Day weekend on the website formerly known as Twitter alongside a rack of five cream-colored garment bags with burgundy trim — Loro Piana’s unmistakable signature color, which the brand calls “kummel.” 

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SOURCE: https://nymag.com

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