How Loro Piana Became Silicon Valley’s Favorite Flex The luxury Italian fashion brand is no longer quite as understated.
When the internet recently roasted Chamath Palihapitiya for likening himself to the “man in the arena” from Teddy Roosevelt’s famous 1910 speech, the Facebook exec turned venture capitalist trolled his critics with a rack of clothing. “I’m in the arena trying stuff. Some will work, some won’t,” Palihapitiya posted just before Labor Day weekend on t...
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Why Loro Piana, the Italian Hyper-Luxury Brand, Has Captured the Moment
At Friday’s Loro Piana presentation in the center of Milan, a stand of mannequins comprised what was informally referred to as the Succession section, a nod to one reason why the 99-year-old uber-luxury brand is currently having a surprising moment of hype. When the show returns to the airwaves for its fourth and final season next month, Jeremy Str...
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Loro Piana opens its pop-up store in Los Angeles
Last May, Loro Piana, the Italian brand owned by the LVMH group, celebrated its partnership with the Mytheresa.com website in the sublime Stanley House in Hollywood. Seven months later, it has landed on Rodeo Drive, inaugurating a pop-up at 323 North Rodeo Drive, an address where Fendi recently made a name for itself, and where the watch brand Piag...
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Loro Piana Celebrates Community and a New Store Opening With a Powerful Art Installation
Today, Loro Piana opened the doors to its bonafide store space in New York’s Meatpacking District. The nearly century-old Italian label tested the bricks-and-mortar water with a pop-up shop last year but ultimately decided to make the 3 9th Avenue location their permanent home. The serene, modern interiors were designed by the architect Vincent Van...
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