Gucci’s earned a reputation as an innovator among fashion brands – but its latest move is opening a store in a New Jersey megamall. On Tuesday, American Dream announced that Gucci is expanding its footprint at the East Rutherford-based shopping-slash-entertainment center from a shop-in-shop within Saks Fifth Avenue to a 10,000-square-foot standalone store encompassing two stories.

The store will be part of American Dream’s luxury-focused wing dubbed The Avenue that opened in mid-September. The Avenue currently houses 13 other stores, counting the Louis Vuitton shop-in-shop at Saks, as well as the Italian restaurant Carpaccio. Also on Tuesday, American Dream revealed that another Kering brand, Saint Laurent, will soon be expanding its second-floor store in The Avenue to the first floor, to take up a total of 7,000 square feet.