Tessitura Toscana Telerie (TTT), the Italian bedding and table linens maker, is opening its first permanent showroom in New York at 230 5th Avenue, suite 1915. But don't call it a showroom.
Claudia Parati, general manager, said the company, known for its private label as well as its own brand, is calling it The Lab.

"We consider it a creative laboratory," said Parati. "We want our customers to see the creativity and development that goes into our fabrics and use that as a starting point in customizing a

collection for them." According to Parati, the Lab will allow the company to be closer to its American customers and present new designs faster.

Read more

Source: http://www.hometextilestoday.com