It’s a place that needs no introduction. Known worldwide for its beauty, history and culture, Tuscany is one of the most popular tourist destinations in Italy. However, still not satisfied with this success, the region aims to promote itself more on both national and international markets. This is why Region President Eugenio Giani came to New York and spoke at ICE this morning, introduced by Director Antonino Laspina and Consul General Fabrizio Di Michele. 

“Tuscany is a region famous for culture, a beautiful territory and its high-quality of life. But our region is also an economy open to international business. It is part of our history since the Middle Ages and the Renaissance: Florence, Siena, Pisa and Lucca became rich thanks to international commerce, and the most important Florentine families created the first international banks.”