Italian automaker Lamborghini is gearing up to provide a handful of aspiring racers the ride of their life.

The Pilota Lamborghini will take place April 7-9 in Las Vegas for eight select participants, who will hone their racing skills in preparation for the real thing. As consumer interest turn toward the experiential, track experiences will prove to be an important component in fostering consumer loyalty.

"Luxury marketers create dreams and desire," said Chris Ramey, president of Affluent Insights, Miami, FL "Pilota Lamborghini exists to sell the experience of the automobile, that's enough for enthusiasts and aspirational prospects."

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Source: https://www.luxurydaily.com/