Whether creating elaborate window displays, winning awards at flower shows, or helping launch the Italian Commercial Club a century ago, the Rosaia Brothers – Palmiro, Felix and George – brought energy, determination and, above all, a sense of beauty to their adopted city.

The three brothers arrived in Seattle in 1906 and began laying the groundwork for a floral business, an enterprise they knew well.  Their father Eugenio had arrived from Tuscany in 1885 and settled in San Francisco. After working for two years to establish himself as a florist, he sent for his family. Once settled in California, Eugenio, his wife Filomena and their nine children ran one of the leading floral companies on the West coast.