Next week Brooklyn based Italian Specialties Group LLC will start shipping newly labeled jars of its Uncle Steve’s tomato sauce to retailers and online merchandisers nationwide.  Actor Steve Schirripa’s signature tomato sauce will now have his photo on each jar. 

“When we started this company I wanted to create the best tasting, cleanest products. The sauce wasn’t about me, the guy from The Sopranos, it was about the product. Our customers have requested my picture on the jar repeatedly,” said Schirripa, “so we’ve made the change. “I also wanted to change the label because we are now Certified Paleo and it’s important to have gluten free and no sugar added right on the front of every jar. My face is an extra bonus,” quipped Schirripa.