Students Connect Italian, Marketing, and International Business

Apr 29, 2017 855

Connecting language study to the “real world” is one of the objectives of Dr. Enza Antenos' Business Italian course (ITAL321). There is a significant presence of Italian companies in New Jersey, and it only made sense to bring experts to class to speak to Italian and international business students about Made in Italy and its importance and impact on the American market. 

Made in Italy is the third most recognized brand worldwide (after Coca-Cola and Visa) yet unlike the other brands that identify a specific sector, Made in Italy – synonymous with excellence, beauty and know-how – embraces numerous business districts and is generally associated with food, fashion, furniture and mechanical engineering.

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SOURCE: http://www.montclair.edu/

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