The first edition of Vinitaly.USA (Chicago | 20-21 October) is the first Italian wine fair organized in the US market by Veronafiere and Fiere Italiane, in collaboration with ITA – Italian Trade Agency (ICE Agenzia). The event will launch the first Wine Business Forum: "Between Tradition and Innovation: The Future of Italian Wine on the American Market".

The b2b event on Sunday October 20th (4 pm to 6:30 pm) is directly promoted by the ITA - Italian Trade Agency. The Forum will be held at Navy Pier in Chicago, with the aim of outlining development trends regarding demand in the USA -- the main reference market for Italian wine -- and will explore future positioning potential for Made in Italy products.