For the second year Italy will exhibit at the International Franchise Expo in New York with a significant growth since the first participation. How important it is to promote the Made in Italy concepts in the U.S. market?

Yes, this will be the Italian Trade Agency’s second consecutive participation with a national pavilion at the International Franchise Expo in New York. Last year, we participated for the first time with three companies and one Italian Association, this year our presence has grown to eight companies and the three leading Italian Franchising Associations, Assofranchising, Confimprese and Federfranchising have a much bigger pavilion. This is a testament to the increasing relevance of Franchising as an important commercial channel for Made in Italy in the United States.