Who better than old-school Italian nonnas to vouch for the taste of the newest savoury, kettle-cooked sauce by the RAGÚ brand? Staying true to the RAGÚ brand story and following in the footsteps of its founders, Assunta and Giovani Cantisano, Italian nonnas have come together to attest that the newest sauce delivers a homemade taste, as if it came right out of their own kitchen. 

In the RAGÚ brand 'The Nonnas in New York' campaign, creatively developed and planned by Digitas, The Networked Experience Agency, the Nonnas take to the streets in a unique and less than usual way, engaging with consumers when they least expect it – ultimately receiving the most authentic reactions to the taste of the new delicious, homemade kettle cooked sauce.