The Italian produce industry will soon be promoting a pear that is "virtually unknown" to U.S. consumers in an event at high-end New York retail outlet and cooking school Eataly.
A release from the country's Centro Servizi Ortofrutticoli (CSO) said the event will take place on Nov. 13 thanks to the support of interprofessional organization OI Pera, playing host to journalists and opinion shapers.
Source: http://www.freshfruitportal.com
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