It all started out innocently enough, or should I say, normally enough for the professional wrestler known as Luigi Primo. The Texas-based Primo had released clips of his unique form of “pizza wrestling” before and received positive feedback for a style that includes tossing of dough and moves affectionally titled “Rolling out the crust,” “Topping the pizza” and, of course, his finishing move, “The Pizza Cutter.”

All of the above are punctuated by an over-the-top Italian accent and a chef’s apron to complete the package. But when the company Wrestling With Unicorns sent out a clip of Primo grappling with Mell 5kkkkk in late August, this was different.